Marketing tools

Budget, acquisition cost, lifetime value and campaign performance tools for paid, email and social channels.

10 tools

Work backwards from a revenue goal to the traffic, clicks and ad budget you need.

Calculate customer acquisition cost, blended and paid-only, and compare it to your AOV.

Estimate the gross-profit lifetime value of a customer from order value, frequency and lifespan.

Check the ratio between lifetime value and acquisition cost, plus how long payback takes.

Calculate AOV and see what a small lift is worth across your order volume.

Calculate conversion rate and the revenue impact of improving it by a point.

Turn spend, impressions and clicks into cost per click, cost per thousand and click-through rate.

Model campaign revenue and ROI from list size, open rate, click rate and conversion.

Estimate reach, orders and return before you pay a creator fee.

Size the revenue sitting in abandoned carts and what a recovery flow could win back.