CPC, CPM & CTR Calculator
Turn spend, impressions and clicks into cost per click, cost per thousand and click-through rate.
Inputs
Results
- Cost per Click
- $0.69
- CPM
- $8.75
- Click-through Rate
- 1.27%
- Cost per Conversion
- $30.43
What is the cpc, cpm & ctr calculator?
Ad platforms each report a different subset of these three metrics, which makes comparing channels awkward. Enter spend, impressions and clicks once and get all three: CPC, CPM and CTR, plus cost per acquisition if you add conversions.
How to use it
- 1Enter your ad spend, impressions and clicks.
- 2Adjust conversions if they apply — leave them as they are if not.
- 3Press Calculate. Results update instantly, so you can change a number and compare.
- 4Read the cost per click and cpm first — those are the numbers that decide the call.
- 5Save the result to your account if you want to come back to it later.
Frequently asked questions
- Is the CPC, CPM & CTR Calculator free to use?
- Yes. The CPC, CPM & CTR Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
- Is my data sent anywhere?
- No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.
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