Finance tools

Profit, margin, break-even, pricing, tax and ROAS math for online stores. Know your numbers before you scale spend.

12 tools

Work out true net profit and margin per order after product cost, shipping, payment fees and ad spend.

Find how many units you must sell to cover fixed costs at your current contribution margin.

Project gross and net revenue from order volume, average order value and your refund rate.

Set a selling price from your unit cost and the margin you need to hit.

See the discounted price, the money you give away and the margin left after a promotion.

Add tax to a net price or strip it out of a gross price at any rate.

Calculate return on ad spend, ACOS and the break-even ROAS your margin actually requires.

Turn revenue and cost of goods into gross profit, gross margin and markup.

Convert between markup and margin in both directions so supplier and finance numbers agree.

Work out processor fees per order and the net amount that lands in your account.

Build a true landed cost per unit from materials, labour, packaging, freight and duty.

Measure how many times you sell through stock a year and how many days of cover you hold.