E-commerce Profit Calculator

Work out true net profit and margin per order after product cost, shipping, payment fees and ad spend.

Inputs

What you pay your supplier per unit.

Price the customer pays, excluding tax.

Your cost to ship, not what you charge.

Processor percentage, e.g. 2.9%.

Ad spend divided by orders.

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Results

Revenue
$85.00
Payment Fees
$2.76
Total Cost
$47.77
Net Profit
$37.24
Net Margin
43.81%
Break-even Price
$45.30

What is the e-commerce profit calculator?

The E-commerce Profit Calculator shows what is actually left after every variable cost attached to a single sale. Most store dashboards report revenue and, at best, gross margin — they ignore the payment processor cut, the shipping you absorb and the advertising it took to win the order. This tool adds those back in so you see the number that reaches your bank account. Use it before launching a product, before discounting, and any time you change suppliers or ad spend.

How to use it

  1. 1Enter your product cost and selling price.
  2. 2Adjust shipping cost, payment fee, fixed fee per order and ad cost per order if they apply — leave them as they are if not.
  3. 3Press Calculate. Results update instantly, so you can change a number and compare.
  4. 4Read the net profit and net margin first — those are the numbers that decide the call.
  5. 5Save the result to your account if you want to come back to it later.

Frequently asked questions

Is this gross or net profit?
Net. It subtracts product cost, shipping, processor fees and advertising from the selling price, so what remains is contribution profit per order before fixed overheads like rent or salaries.
What is a healthy net margin for e-commerce?
Most DTC brands target 15–30% net margin per order. Below 10% you have very little room for returns, refunds or a rise in ad costs.
Should I include tax in the selling price?
No. Sales tax and VAT are collected on behalf of the tax authority, so enter the price excluding tax to avoid overstating revenue.
Is the E-commerce Profit Calculator free to use?
Yes. The E-commerce Profit Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
Is my data sent anywhere?
No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.

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