Customer Lifetime Value Calculator

What is the customer lifetime value calculator?

Lifetime value is what a customer is worth in gross profit across their whole relationship with your store, not the revenue of their first order. Enter average order value, how often they buy per year, how many years they stay and your gross margin. The result is the ceiling on what you can afford to pay to acquire one.

How to use it

1. 1Enter your average order value, purchases per year, customer lifespan (years) and gross margin.
2. 2Press Calculate. Results update instantly, so you can change a number and compare.
3. 3Read the lifetime value (gross profit) and value per year first — those are the numbers that decide the call.
4. 4Save the result to your account if you want to come back to it later.

Frequently asked questions

Is the Customer Lifetime Value Calculator free to use?

Yes. The Customer Lifetime Value Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.

Is my data sent anywhere?

No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.