Ad Budget Calculator

What is the ad budget calculator?

Most budget decisions start from what a merchant feels comfortable spending. This tool starts from the revenue you want. Given a target, your average order value, your conversion rate and your cost per click, it calculates the orders, sessions and clicks required, then the budget that buys them — and tells you the ROAS that plan implies so you can check it against your margin before committing.

How to use it

1. 1Enter your revenue goal, average order value, conversion rate and cost per click.
2. 2Press Calculate. Results update instantly, so you can change a number and compare.
3. 3Read the ad budget required and cost per acquisition first — those are the numbers that decide the call.
4. 4Save the result to your account if you want to come back to it later.

Frequently asked questions

How do I find my cost per click?

Take total spend divided by total clicks in your ads manager over the last 30 days. Use a blended figure across channels if you run more than one.

The budget looks impossible. What now?

Either the conversion rate or the AOV is doing the damage. Improving conversion by half a point usually costs less than buying more clicks.

Is the Ad Budget Calculator free to use?

Yes. The Ad Budget Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.

Is my data sent anywhere?

No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.