Conversion Rate Calculator
Calculate conversion rate and the revenue impact of improving it by a point.
Inputs
Results
- Conversion Rate
- 2.17%
- Current Revenue
- $35,360
- Orders at Target Rate
- 672
- Extra Revenue at Target
- $10,336
What is the conversion rate calculator?
Conversion rate is orders divided by sessions. What matters is not the number itself but its leverage: at fixed traffic, moving from 1.8% to 2.3% is a 28% revenue increase with no extra ad spend. This calculator shows your current rate and models exactly that upside.
How to use it
- 1Enter your sessions and orders.
- 2Adjust average order value and target conversion rate if they apply — leave them as they are if not.
- 3Press Calculate. Results update instantly, so you can change a number and compare.
- 4Read the conversion rate and extra revenue at target first — those are the numbers that decide the call.
- 5Save the result to your account if you want to come back to it later.
Frequently asked questions
- Is the Conversion Rate Calculator free to use?
- Yes. The Conversion Rate Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
- Is my data sent anywhere?
- No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.
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