Email Marketing ROI Calculator
Model campaign revenue and ROI from list size, open rate, click rate and conversion.
Inputs
Results
- Opens
- 9,500
- Clicks
- 1,140
- Orders
- 51
- Campaign Revenue
- $3,468
- ROI
- 1,287.2%
- Revenue per Email
- $0.14
What is the email marketing roi calculator?
Email revenue is a chain of four percentages, and small changes compound through it. This calculator walks a send from list size through opens, clicks and conversions to revenue, then subtracts platform cost to give ROI — useful for deciding whether a segment is worth building or a platform upgrade pays for itself.
How to use it
- 1Enter your emails sent, open rate, click-through rate (of opens), conversion rate (of clicks) and average order value.
- 2Adjust campaign / platform cost if they apply — leave them as they are if not.
- 3Press Calculate. Results update instantly, so you can change a number and compare.
- 4Read the campaign revenue and roi first — those are the numbers that decide the call.
- 5Save the result to your account if you want to come back to it later.
Frequently asked questions
- Is the Email Marketing ROI Calculator free to use?
- Yes. The Email Marketing ROI Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
- Is my data sent anywhere?
- No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.
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