Store Conversion Audit
Score twelve weighted conversion factors and get a prioritised list of what to fix first.
Rate each area of your store from 1 (missing) to 5 (excellent)
Results
Enter your numbers and the results appear here instantly.
What is the store conversion audit?
Conversion optimisation goes wrong when it starts with button colours. This audit scores twelve factors that reliably move e-commerce conversion — speed, photography, reviews, checkout length, mobile usability, trust signals — weights them by impact, and returns a percentage score plus the lowest-scoring items ranked by how much they are costing you.
How to use it
- 1Work through each check in the rate each area of your store from 1 (missing) to 5 (excellent) against the page or product you are reviewing.
- 2Mark a line as Yes only when it is genuinely true today — not when it is on the roadmap.
- 3Press Score my store to get a weighted score and a prioritised fix list.
- 4Start at the top of the fix list; the heaviest items move the score the most.
Frequently asked questions
- Is the Store Conversion Audit free to use?
- Yes. The Store Conversion Audit is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
- Is my data sent anywhere?
- No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.
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