Product Page Checklist
Audit a single product page against twelve elements that decide whether it converts.
Rate each element of the product page from 1 (missing) to 5 (excellent)
Results
Enter your numbers and the results appear here instantly.
What is the product page checklist?
A product page has one job and about eight seconds to do it. This checklist scores the twelve elements that consistently determine whether a visitor adds to cart — gallery quality, add-to-cart position, reviews, delivery clarity, objection handling — and shows which are weakest relative to their impact.
How to use it
- 1Work through each check in the rate each element of the product page from 1 (missing) to 5 (excellent) against the page or product you are reviewing.
- 2Mark a line as Yes only when it is genuinely true today — not when it is on the roadmap.
- 3Press Score my store to get a weighted score and a prioritised fix list.
- 4Start at the top of the fix list; the heaviest items move the score the most.
Frequently asked questions
- Is the Product Page Checklist free to use?
- Yes. The Product Page Checklist is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
- Is my data sent anywhere?
- No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.
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