Upsell Revenue Calculator

What is the upsell revenue calculator?

An upsell converts a fraction of buyers who have already decided to pay you, which is why its economics look nothing like acquisition. Enter your order volume, the take rate you expect and the value of the offer to see the incremental revenue, the profit it carries and the effective lift to average order value.

How to use it

1. 1Enter your monthly orders, upsell take rate, upsell value and upsell margin.
2. 2Adjust current aov if they apply — leave them as they are if not.
3. 3Press Calculate. Results update instantly, so you can change a number and compare.
4. 4Read the extra revenue and extra profit first — those are the numbers that decide the call.
5. 5Save the result to your account if you want to come back to it later.

Frequently asked questions

Is the Upsell Revenue Calculator free to use?

Yes. The Upsell Revenue Calculator is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.

Is my data sent anywhere?

No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.