Commerce Kit

UTM Link Builder

Build correctly encoded UTM tracking links so campaign data lands in analytics clean.

Inputs

Sign in to keep favorites, history and saved results.

Results

Enter your numbers and the results appear here instantly.

What is the utm link builder?

Analytics reports break when UTM parameters are inconsistent — Facebook, facebook and FaceBook become three separate sources. This builder lowercases and URL-encodes every parameter, assembles a valid tracking link and warns about the common mistakes, so a quarter of campaign data does not end up in Direct.

How to use it

  1. 1Enter your destination url, campaign source and campaign medium.
  2. 2Adjust campaign name, campaign content and campaign term if they apply — leave them as they are if not.
  3. 3Press Generate. Results update instantly, so you can change a number and compare.
  4. 4Save the result to your account if you want to come back to it later.

Frequently asked questions

Is the UTM Link Builder free to use?
Yes. The UTM Link Builder is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
Is my data sent anywhere?
No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.

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