Product Research Scorecard
Score a product idea against ten weighted criteria before you commit inventory to it.
Score each factor from 1 (poor) to 5 (excellent)
Results
Enter your numbers and the results appear here instantly.
What is the product research scorecard?
Product research fails when it relies on a single signal — usually search volume — and ignores margin, shipping bulk or supply risk. This scorecard forces a rating across ten weighted factors and returns a percentage score with a verdict band, so two ideas can be compared on the same basis instead of on enthusiasm.
How to use it
- 1Work through each check in the score each factor from 1 (poor) to 5 (excellent) against the page or product you are reviewing.
- 2Mark a line as Yes only when it is genuinely true today — not when it is on the roadmap.
- 3Press Score my store to get a weighted score and a prioritised fix list.
- 4Start at the top of the fix list; the heaviest items move the score the most.
Frequently asked questions
- Is the Product Research Scorecard free to use?
- Yes. The Product Research Scorecard is free, unlimited and does not require an account. Creating a free account only adds favourites, saved results and history.
- Is my data sent anywhere?
- No. Everything runs in your browser — your figures never leave the device unless you choose to save a result to your account.
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