Win-Back Flow Builder
Win-Back Flow Builder gives dormant customers a reason to return. It defines inactivity windows by purchase cycle, segments lapsed buyers by value, and builds a multi-email reactivation sequence that ends with a clean list-hygiene step so you stop paying to email people who will never open again.
What you get
- Inactive customer detection strategy
- Multi-email win-back sequence
- Re-engagement email copy
- Personalized offer strategy
- Product recommendation suggestions
- Customer segmentation
- Timing recommendations
- Final reactivation email
- List cleanup suggestions
Interface preview
How it works
- 1Set the inactivity window that matches your repeat purchase cycle.
- 2Segment lapsed customers by spend and past category.
- 3Generate the reactivation sequence and offer ladder.
- 4Apply the final sunset email and clean your list.
Customer reviews
Olivia H.
Beauty Brand Owner
We had thousands of previous customers sitting inactive in our list. This gave us a clear strategy for reaching them again without sending random promotions.
Nathan C.
Shopify Merchant
Really useful for stores with an existing customer base. The flow gave me a better way to approach inactive customers.
Emma J.
E-commerce Manager
The segmentation recommendations were the best part for me. We stopped treating every inactive customer exactly the same.
FAQ
Do I need technical skills?
No. Win-Back Flow Builder is designed to be used by store owners and marketers with no code or setup required.
Is it included in a membership?
Yes — every paid tool is unlocked on the Growth and Pro plans.
Can I use it for multiple stores?
Yes, there is no store limit on any plan.
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